For my self initiated project I collaborated with another student, Joseph Pleass. We were interested in wether the internets replication of an image changes its effect or experience.
The entire project is summed up from conception through to execution, in a booklet we co-wrote and designed so I will not go into much detail on here. But this is a brief outline of what we designed.
We designed and curated an installation in the AVI gallery space which set out to act as an almost scientific experiment investigating into what impact having images of artwork on the internet had on ones experience of the work. It was a visualization of an concept really, using a replica gallery space as a vehicle to translate the idea to the viewer and conduct the experiment.
(screen printing quick response codes)
The piece borders upon an art installation because of its very broad subject matter which encompasses more than just designing surface graphics. However we felt the piece remains definitely within the design sphere and felt we shouldn't be constricted by what may or may not be when to came to a potent idea. We wanted to do something deeper than just a rebrand or corporate identity.
Here are some pages from my sketchbook and following that are some images of the final installation in situ.
(I don't know why this image won't rotate!)
It was conceived and prepared in a week. Put up in a day, and occupied the space for a week. The installation proved interesting across all disciplines of the AVI building, actually uniting courses and years alike over intrigue into what it involved. This made us really happy because the AVI should be run more that way and unfortunately there is a great deal of segregation.
It was common for people to get really excited about the idea after we had explained the concept and had an extremely good reception which was great to see. It felt good meeting people from Fine art and Architecture for example who had previously seen no real merit in the importance of design, and being able to convince them in one piece, the relevance of design in society.
