Fig 3. Scanned pages from 'The world in Pictures'
book published 1951.

But I didn’t yet feel that the concept was as good as it could be. The random nature of the advised ‘what to watch’ section wasn’t quite personal enough to ensure continued use.

Since the site was never actually going to go live I thought it would be a chance to work in a more idealistic way way and worry less about the practicalities of realisation. After taking personality tests online and seeing movies like ‘The Game’ in which a man’s psyche and enjoyment statistics are determined by just a form. I began looking into psycoanalytic practices and developed the idea that through a multiple choice online personality test developed by doctors, the website could offer you what you truely wanted.

There would be no deliberating or indecisiveness, the website’s test would break down your psyche and give you a choice of things you would absolutely love to watch at this moment in time. And you would enjoy them thoroughly even if you didn’t know you would, your brain told us so. No ifs or buts, it would be exactly as you wanted.

Fig 4. Mock up interface of the home page (click image to enlarge).

Now I have never designed a website before and don’t claim to be any kind of expert in that field. So for me this project was always much more about the concept and how it fitted into the market place, aswell as how that related to young people and adults respectively. I was keen for the aesthetic and overall feel of the site to follow the concept closely rather than look like you’re average internet television website. It needed to speak authority, inspire trust and give that sense of a psyciatrists office almost, in order for people to feel like the site could live up to the promises given in the mission statement. That is why the colour scheme, typograpy and handwritten elements have been designed they way they have. It is supposed to achieve this feel somewhere between a psycologists notes and couch/office through the kinds of semiotic language one could expect.

So, the things I’ve mentioned is what I felt I was more in control of, the layout however was a bit of a task. I haven’t been able to realise it propperly as it doesn’t come as naturally and therefore is looking/lacking the way it is. If I was to create the site for real I would bring in a specialist to design the layout and we could work very closely together on bringing the appropriate visual language to the project. I feel that a site’s popularity/useage and trust as a brand would have a lot to do with how it looked on impact and delivering a website that met the standard of professionality would be pivital to it’s success.

Not my best piece really but just getting the brain thinking again after summer.